Agile Marketing Management
This webinar explains how we at Intland Software have implemented Agile in our marketing department, and how the Agile approach and practices have helped us increase the efficiency of our marketing efforts. In the first part of the webinar, we analyze the reasons, as well as the challenges and benefits of adopting Agile in marketing.
The second part of the webinar is a live demonstration that shows you how codeBeamer has helped us transition to Agile, how our marketing department is taking advantage of codeBeamer’s flexible features. In this part, we talk about how the various features of this highly customizable ALM platform support our marketing activities, helping us make the most of the Agile approach.