How to be Agile in Marketing and Sales
Webinar: How to be Agile in Sales and Marketing
Today’s customers are multi-channel, globally connected, social savvy and last but not least overwhelmed with information. It makes very difficult to sales and marketing teams to get their message across and to grow revenue which is still the primary aim of Sales and Marketing.
Agile is a tipping point not only in software development but also in sales and marketing. Sales and marketing are very similar to IT development since it consists of different projects (campaigns) and requires the collaboration of different departments (creatives, production etc.). Similar to software development as soon as one campaign is “released” the next is on the way.
The aim of “Be Agile in Sales and Agile Marketing” is to help you to implement Agile/Scrum techniques in sales and marketing to be capable to objectively measure the success of your marketing efforts and to generate accurate lead information.
Watch our video to learn how to apply Agile principles in Sales and Marketing to reduce cycle time on marketing campaigns and increase revenue.