Posts Tagged "marketing"

Performance Management - How to measure performance

How to Measure Agile Performance

One of biggest attractions of Agile Development is that it offers greater productivity whilst improving quality. The most popular version of Agile, Scrum is all about motivating teams with deadlines, putting the responsibility of pieces of work in the hands

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How to be Agile in Marketing and Sales

Webinar: How to be Agile in Sales and Marketing Today’s customers are multi-channel, globally connected, social savvy and last but not least overwhelmed with information. It makes very difficult to sales and marketing teams to get their message across and

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case-study-cover-building-an-agile-marketing-team

Building an Agile Marketing Team

The shift towards social media communication channels and user generated content has created a challenge for marketing professionals, how to respond quickly enough to this trend and generate sufficient relevant content. Can Agility help marketing teams to handle this challenge? Download
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My Agile Marketing Manifesto

My Agile Marketing Manifesto

3 months ago, when we started to use Scrum in marketing, I set up my agile marketing manifesto after reading many gurus’ recommendations: Short time planning Rapid iterations Test/Do/Change Performance I expected quickly tangible results, full transparency, having a happy

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time-to-adapt

ALM for Agile Marketers

Do you feel that you are an agile marketer? Below I highlight some similarities between how software development and marketing teams work. You might find these insights to be true for your own teams as well and help you identify

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Apply Agile Principles in Marketing

I’m in marketing. I recognized that SCRUM is not only for software development project managers. I’m also using it. Do you have a similar experience? I’m a coordinator of a small marketing and business development team. Initially, when I first

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