One of biggest attractions of Agile Development is that it offers greater productivity whilst improving quality. The most popular version of Agile, Scrum is all about motivating teams with deadlines, putting the responsibility of pieces of work in the hands
Webinar: How to be Agile in Sales and Marketing Today’s customers are multi-channel, globally connected, social savvy and last but not least overwhelmed with information. It makes very difficult to sales and marketing teams to get their message across and
The shift towards social media communication channels and user generated content has created a challenge for marketing professionals, how to respond quickly enough to this trend and generate sufficient relevant content. Can Agility help marketing teams to handle this challenge? Download
3 months ago, when we started to use Scrum in marketing, I set up my agile marketing manifesto after reading many gurus’ recommendations: Short time planning Rapid iterations Test/Do/Change Performance I expected quickly tangible results, full transparency, having a happy
Do you feel that you are an agile marketer? Below I highlight some similarities between how software development and marketing teams work. You might find these insights to be true for your own teams as well and help you identify
I’m in marketing. I recognized that SCRUM is not only for software development project managers. I’m also using it. Do you have a similar experience? I’m a coordinator of a small marketing and business development team. Initially, when I first
How to Measure Agile Performance
One of biggest attractions of Agile Development is that it offers greater productivity whilst improving quality. The most popular version of Agile, Scrum is all about motivating teams with deadlines, putting the responsibility of pieces of work in the hands
How to be Agile in Marketing and Sales
Webinar: How to be Agile in Sales and Marketing Today’s customers are multi-channel, globally connected, social savvy and last but not least overwhelmed with information. It makes very difficult to sales and marketing teams to get their message across and
Building an Agile Marketing Team
My Agile Marketing Manifesto
3 months ago, when we started to use Scrum in marketing, I set up my agile marketing manifesto after reading many gurus’ recommendations: Short time planning Rapid iterations Test/Do/Change Performance I expected quickly tangible results, full transparency, having a happy
ALM for Agile Marketers
Do you feel that you are an agile marketer? Below I highlight some similarities between how software development and marketing teams work. You might find these insights to be true for your own teams as well and help you identify
Apply Agile Principles in Marketing
I’m in marketing. I recognized that SCRUM is not only for software development project managers. I’m also using it. Do you have a similar experience? I’m a coordinator of a small marketing and business development team. Initially, when I first