One of biggest attractions of Agile Development is that it offers greater productivity whilst improving quality. The most popular version of Agile, Scrum is all about motivating teams with deadlines, putting the responsibility of pieces of work in the hands of individual programmers, thereby creating an element of ownership. Business loves the idea of greater…
3 months ago, when we started to use Scrum in marketing, I set up my agile marketing manifesto after reading many gurus’ recommendations: Short time planning Rapid iterations Test/Do/Change Performance I expected quickly tangible results, full transparency, having a happy and motivated team. My recommendations to other “agile marketers”: Apply an agile support tool! With…
Do you feel that you are an agile marketer? Below I highlight some similarities between how software development and marketing teams work. You might find these insights to be true for your own teams as well and help you identify if your team are agile working or not. My statements are in reflection upon reading…
I’m in marketing. I recognized that SCRUM is not only for software development project managers. I’m also using it. Do you have a similar experience? I’m a coordinator of a small marketing and business development team. Initially, when I first met with SCRUM methodology I was sure it was only applicable for software development. The…
