Marketing Automation Specialist

September 16, 2016

Intland Software is a fast-growing B2B software (Application Lifecycle Management) solution provider. Our product codeBeamer ALM is a platform that helps our clients in the Automotive, Healthcare and Avionics industries develop better software faster. While the company is based in Stuttgart, Germany, its international team includes members in Hungary, the US, UK, and Asia.

We are now looking for a

Marketing Automation Specialist

In this newly created position, you will be working closely with the marketing and sales teams to help us map, redefine and build marketing automation workflows. The ideal candidate has a deep understanding of the general objectives, as well as knowledge of the practical side of marketing automation.

What you will do:

  • Map current marketing, sales & CRM processes, and consult marketing and sales teams to suggest improvements
  • Define new workflows and participate in the redesigning of the sales funnel to better support the work of our sales department
  • Implement new workflows by configuring our marketing automation software tool
  • Build and test processes and assets (landing pages, campaigns, lead scoring rules, etc.) in our marketing automation platform
  • Monitor and report on the success of marketing automation efforts. Set up campaign reporting, recommend strategies to optimize conversion rates and user experience throughout the funnel

Requirements for this role:

  • Demonstrable expertise in the setup, day-to-day use, and integration points of marketing automation platforms
  • Experience with Hubspot, Marketo, Eloqua or other marketing automation software
  • Experience with marketing automation in a B2B environment, proven history of optimizing results
  • Strong knowledge of email marketing best practices
  • Ability to articulate lead generation, nurturing and scoring principles to members of all business disciplines
  • Proficiency in English (both written and verbal)
  • 1-3 years working experience in a relevant field (digital marketing, B2B marketing, marketing automation, etc.)
  • Affinity for IT
  • Self-starter who can multi-task well in a fast-paced, growth-driven environment

What we offer:

  • A job at a fast-paced, increasingly successful international software company with offices in Stuttgart, Germany & Silicon Valley, US
  • Remote work environment/home office (with the option to work on-site in Stuttgart)
  • A young and close-knit international team
  • Competitive compensation based on qualifications & experience

To apply for this position, please send your CV along with a short cover letter to jobs@intland.com.

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